The strength of collaboration and the customer as the protagonist: impacts of product evolution in the Group Softplan
In the group Softplan, product evolution is an ongoing effort that involves cross-team collaboration and a deep commitment to the customer. In my role as Product Growth, I constantly exchange ideas with other teams and receive valuable feedback from customers, whether through analysis of how they use the product or through specific communication channels, such as email. These interactions give me a clear view of the impact that ongoing product evolution has on the success of the company and the value delivered to customers.
This article explores how cross-team collaboration and customer focus drive the evolution of our products, fostering the Group's growth. Softplan and the success of those who use our solutions.
Team collaboration: the engine of innovation
Product development and improvement within the Group Softplan require continuous integration between different teams. Software solutions need to be effective and aligned with market demands. Although I am not directly involved in defining the roadmap, my role allows me to bring valuable insights based on customer interactions and performance data. This directly contributes to the prioritization of development initiatives.
Forbes studies indicate that companies that encourage internal collaboration are 4,5 times more likely to retain top talent and innovate more efficiently (Forbes on Collaboration). In the Group Softplan, effective collaboration is one of the pillars to ensure that customer needs are met quickly and efficiently. The product, marketing, growth and sales areas work together continuously, always seeking to align initiatives with market demands.
This collaborative work, combined with the support of the Growth team in prioritizing initiatives, integrates different perspectives and areas of the company, allowing constant adjustments to products and driving the creation of innovations based on these interactions between departments.
Customer as protagonist: the guide to our decisions
In the group Softplan, the customer is at the center of every decision, especially in the Industry and Construction Unit, where the value of “customer as protagonist” guides our way of working. We use specific channels to collect continuous feedback, and these insights shape product initiatives.
As pointed out by Salesforce, 80% of customers consider the experience offered by a company as important as its products and services (Salesforce State of the Connected Customer). In practice, this means that by listening to users and adjusting our products based on their demands, we strengthen relationships and increase loyalty to our brand. One example of this was the recent feature update, based on customer feedback, which brought more diverse communications across product modules, aligning with identified needs.
This customer-driven approach not only meets current needs, but also allows us to anticipate future demands. This ongoing process solidifies our role as a strategic partner to customers.
Market impact: innovation and growth
The group Softplan stands out in the market for its commitment to innovation and focus on concrete results. Adjusting our products based on direct customer feedback has a direct impact on the company's growth and user satisfaction. As mentioned, the update of more diversified communications in product modules was a direct response to this feedback, highlighting how continuous communication with the customer guides the evolution of our solutions.
According to PwC, companies that prioritize customer experience can see a 16% increase in revenue and greater customer retention (PwC Future of Customer Experience Survey). This reality also applies to the Group Softplan, where continuous adjustment and focus on customer needs help us deliver relevant solutions that stand out in the market.
Strategic use of customer feedback not only improves the user experience, it also ensures that we are always one step ahead in terms of innovation and competitiveness.
Come grow with us
The group Softplan stands out for listening to its customers and bringing its teams together to create solutions that drive business. The value of “customer as protagonist” is a practical guide and present in our product evolution journey. We collaborate, innovate and adapt, always ensuring that customer needs are at the center of our decisions.
If you value an environment that fosters collaboration and innovation, with opportunities for continuous learning and growth, the Group Softplan is the right place for you. Here, our values and strategic objectives are reinforced by training and the opportunity to work on challenging projects that transform the software market.
Join us and be part of a team that transforms customers' lives and innovates the market. Visit our career page.
