Goodbye to papers, drawers and huge cabinets: much more than saving physical space and paper, cloud computing It transformed the way we store files and changed several business processes.
Today, it is not necessary to be physically at the company to have access to important data and information. With a Wi-Fi signal and a login, wherever you are, you can consult, download files and send them in a few seconds.
A cloud computing concerns the storage and processing of data online, that is, it does not require physical hosting devices and allows access in real time and remotely.
This applies not just to accessing that folder on Google Drive or the PDF in your email. Bank transfers, remote monitoring and streaming platforms are other applications of cloud computing.
It is very likely that you are already experiencing such changes in your daily life. In this article, we delve into the impacts of cloud computing on digital transformation. Check out relevant analyzes and research on the topic. Good reading!
photo: Dino
How cloud computing impacts innovation
The adoption of cloud computing directly impacts companies' ability to innovate, as it offers flexibility in accessing data and transcends limitations imposed by traditional infrastructures.
A agility and speed Cloud computing optimizes companies' innovation process, allowing them to become more competitive. In practice, this means that businesses are able to take advantage of technological resources more quickly, such as artificial intelligence (IA) and generative AI.
After all, it is necessary to have access and storage of data on a large scale to apply machine learning – teaching a “robot” how to answer the most common questions in a company's support sector, for example.
A global collaboration and mobility also are enhanced. With a large volume of processed data, the exchange of knowledge worldwide is stimulated, which directly favors innovation.
An example is open source companies (open source), which make the codes of their systems available on the internet to be downloaded and used by any developer.
Another example is the payment model pay-as-you-go of the cloud, which reduces the financial barriers traditionally associated with innovation. By eliminating the need for large capital investments, companies can allocate resources more efficiently, directing them towards research and development.
This financial flexibility not only encourages continuous innovation, but also allows businesses to experiment and take risks more strategically.
In practice, the adoption of cloud technology is a revolution in business models. Eliminating the need for local infrastructure and costs associated with server maintenance allows companies to optimize budgets, in addition to ensuring data security.
Another important gain is also related to storing and sharing information. Now, these processes are carried out online, streamlining operational tasks and promoting a data-driven culture.
source: Cisco
Impact of Cloud Computing on customer experience
The rise of cloud computing triggers a revolution in the way organizations interact and connect with your customers. The convergence of accessibility, personalization, real-time engagement and 24/7 scalability drive consumer loyalty and satisfaction.
Offering a unified experience to customers contributes to increased satisfaction and, consequently, customer loyalty. Furthermore, customization is also taken to a new level.
Collecting and analyzing large volumes of customer data becomes more efficient and accessible, enabling companies to deliver more relevant and personalized offers and experiences.
The ability to understand consumers' individual preferences results in more meaningful interactions, creating an environment where they feel truly recognized and valued.
Ultimately, real-time engagement emerges as a driving force in consumer interaction. Cloud-based solutions facilitate instant interactions through intelligent chatbots, AI-driven recommendations, and instant support.
This immediate response capacity meets the growing demand for real-time interactions, providing a more dynamic and satisfying experience and, thus, increasing customer retention – as shown in a study carried out by Salesforce, where 71% of customers made purchasing decisions with based on the quality of customer service.
source: Salesforce 2022
A cloud computing It is a driving force in the digital transformation journey, especially in companies. This not only positively affects customer behavior, but also fuels innovation, serving as a catalyst for change.
The ability to transform operations, reduce costs and develop competitive advantages makes cloud technology an essential component in business strategies. As digital transformation evolves, the cloud will continue to be a vital tool for companies looking for sustainable growth.