Strategy in focus

Check out relevant topics from the SaaS universe. Discover market trends, new tools and see tips on management and governance of this business model.

Behavioral Intelligence in the Group Softplan

Behavioral intelligence in practice: how it is worked on in the Group Softplan?

Danielle dos Santos Engrazia

Technical skills are important, but are they enough to ensure business growth and innovation? Imagine two professionals with the same level of knowledge...

AI and operational efficiency: intelligent response to complex challenges

Rafael Abreu

Beyond the hype, Artificial Intelligence (AI) has already established itself as a technology with a direct impact on business and society. Companies in Brazil ...

Focus on people: how G&C areas can become business protagonists

Alejandra Nadruz

Prioritizing people in the corporate environment has become a growing trend, reflecting a transformation of companies today. In a world marked by agility ...

Branding Strategies in Practice: How to Connect Brands and People in SaaS Businesses

Brenda Hoffschneider

Talking about branding strategies for SaaS businesses means reflecting on a challenge: how to build a reputation and create a connection with customers in a ...

Artificial intelligence in legal operations

From Court to Code: AI Applications That Are Transforming Legal Operations

Cristiano Luis da Silva

Every day we are surprised by new developments in the use of Artificial Intelligence (AI), whose application is transforming processes and modifying patterns in work environments.

How to define the best go-to-market strategies for the SaaS model

Monica Moura

In the business world, any movement is relevant, and the launch of a product is no exception. A good go-to-market (GTM) strategy increases the chances...