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Inclusion Program

In order to meet the demand of professionals with some type of disability in the IT segment, together with one of our values, which is appreciating people, we created, in November 2014, the PCD Inclusion and Capacity Building Program. This program reflects our concern to include and effectively integrate the person with disabilities, thinking about the economic and social gains without being held only to the obligation provided by Brazilian legislation (Ordinance 8.213 from July 24th, 1991). Another motivation is to take advantage of the potential of each one in the technological area, with the intention of qualifying the employee for the work that will be developed in the company.

The program intends to create specialized teams that will be a reference for other people with disabilities who join the company. The process involves selection, admission and assisted training, with the aim of guaranteeing the maximum adaptation of the employees.

Program Results:

  • Creation of a qualification model and standards for the disabled to adapt more quickly to the company and to the activities of the team;
  • Effective inclusion of people with disabilities in our business;
  • Follow-up of the development of the professional in the technical and social capacities;
  • Creation of specialized teams, made up of people with disabilities, who will be a reference for other people with disabilities who join the company;
  • Design and dissemination of project impact (in the user, in the business and in the preparation for the future).

Internal awareness actions:

  • Presentation of the inclusion program for the teams – presentations are being prepared gradually;
  • Alignment with the teams involved;
  • Dissemination of actions and news in internal communication channels;

•        Preparation and dissemination of institutional video.

Ideias em Ação

The Ideias em Ação program aims to encourage Softplan employees to propose collaborative ideas, creative ideas that can be implemented in the company and change processes and products. It is a corporate innovation solution, developed in partnership with the CERTI Foundation and based on technology developed by MIT, but built on the culture of the organization. The central idea of the program is the continued pursuit of innovation, fundamental in an information technology company.

Ideias em Ação works based on the Corporate Innovation Process, developed exclusively for the company and integrated into a corporate management system already used by employees. In this process, all professionals can collaborate with suggestions and interact with colleagues, discussing the proposals made, according to themes defined by a management committee, composed of directors, managers and invited employees, who select the subjects according to the priorities and Strategic direction of the company.

The ideas selected at the end of the process are sent for immediate application or for the elaboration of feasibility projects that, if approved, are available to the company for implementation when the administration deems most appropriate. The collaborators, authors of these ideas, have their names and projects disclosed and receive an award. Unselected ideas are stored in a repository called the idea bank and can be used by the company in the future.

Prêmio Desterro
Prêmio Desterro

6th Desterro Award –Florianópolis Dance Festival

Softplan is sponsoring, based on resources from the Franklin Cascaes Law, the 6th Desterro Award – Florianópolis Dance Festival, which will take place from August 26 to 30 at the Teatro Ademir Rosa (CIC).

It is the second year that the company supports this event, which will feature a record number of registered dancers. There are over a thousand dancers from eight Brazilian states and abroad.

Social Good Brazil

Social Good is a global movement led by the United Nations Foundation, Mashable, Bill & Melinda Gates Foundation, Ericsson and 92Y. The main purpose of the Social Good Brazil program is to inspire, connect and support individuals and organizations to use the power of technologies, new media and innovative thinking to contribute to solving social problems.

Softplan supported the program’s second initiative, financially enabling the workshop and the resulting half-length film. This support is directly linked to the purpose of the company, which is to make a difference in people’s lives, not only through their solutions, but also in supporting initiatives such as Social Good Brazil.

At Social Good Brazil we also had the recognition of On Course as an initiative of Official Social Innovation.

Responsible Parenting

The Responsible Parenting project aims at the creation, development and dissemination of the puppet theater play “Gislaina”. This project seeks, through the performing arts, with puppet theater, to present the play for public school students, dealing in a playful way with themes such as responsible parenthood, drug use and unwanted teenage pregnancy. The play will be presented four times in each selected city (Balneário Camboriú, Brusque, Correia Pinto and Florianópolis), totaling sixteen presentations. The target audience, therefore, are elementary and middle public school students from Santa Catarina and the intention is to be seen by 4,000 students. Additionally, it will be developed a CD with the audio and a DVD with the recording of the play with a translation in LIBRAS (Brazilian Sign Language).

Fronteiras do Pensamento 2014

Fronteiras do Pensamento is a multi-cultural project that, since 2007, enables the debate on themes related to art, world, thought, education and science, presenting philosophers, writers, scientists and leaders who are, in their own way, at the forefront in their areas of research and thought. This year, in Santa Catarina, with the support of Softplan, the event will be attended by the renowned Brazilian neuroscientist Miguel Nicolellis, the Mozambican writer who holds the Camões prize, the most prestigious Portuguese language award, in 2013, Mia Couto, and the psychologist , Professor and columnist of the New York Times, the Canadian Paul Bloom.

Reinventing the world is the common thread in the 2014 edition

Fronteiras do Pensamento Santa Catarina cycle of high studies invites Brazilian neuroscientist Miguel Nicolellis, Mozambican writer Mia Couto and Canadian psychologist Paul Bloom to discuss contemporary issues in Florianopolis. Consolidating itself in its fourth edition on the island, the project takes place on August 25, 26 and 27 at the Teatro Pedro Ivo. Reinventing the world is the common thread of the 2014 edition.

Inventing, in the primitive sense, means discovering new things or imagining a story. But for modern psychology and philosophy today, the term gains a new status: from the production of a new synthesis, from a new combination of ideas aimed at an end. In this sense, inventing is the opposite of discovering, and it becomes the effort to go from an abstract to a concrete, altogether for the parts. Fueled by a prior need – whatever it may be – the creator of concepts is concerned with its context and what it offers about the reality that surrounds it and then one can transform it.

According to Fernando Schüler, Fronteiras curator, “we are in a period of turbulence. The market economy has proved to be an unrivaled source of progress, but also of unjustifiable inequalities, deprivations and social pathologies. Systematic thinking can help us address these issues. It can help us reinvent the world with each generation. This is the invitation of Fronteiras do Pensamento for its 2014 edition. ”

The total speaking time is one hour and a half with open space for the public to participate with questions to the speakers. Fronteiras do Pensamento is a multiple cultural project that focuses on freedom of intellectual expression and quality education as tools for development. The event brings together renowned intellectuals, national and international, who have unique approaches in their areas of knowledge, provoking reflection on current trends and ideas.

In 2013, with the presence of the urbanist and former mayor of Bogotá, Enrique Peñalosa, the physicist Marcelo Gleiser and the Italian psychoanalyst Contardo Calligaris, the Fronteiras in Santa Catarina was attended by more than 2 thousand people and was considered a success by the organizers . Almost 200 conferences of the Frontiers of Thought have already been attended by thousands of spectators in several Brazilian cities. With lectures throughout the year in Porto Alegre and São Paulo, the project also has special series in Florianópolis and Salvador. The event has already had the participation of thinkers like the politician Mario Vargas Llosa, the writer Tom Wolfe and the sociologist Edgar Morin. In the Santa Catarina edition, the oceanographer Sylvia Earle, the philosopher Luc Ferry, the journalist Åsne Seierstad, the writer Fernando Gabeira, the film director Peter Greenaway and the philosopher Michel Onfray.

Fronteiras do Pensamento Santa Catarina 2014 is an achievement of the Santa Catarina State University – UDESC. The event is sponsored by Softplan, Intelbras and support from Tractebel Energia.

Speakers
August 25th, 2014 – Mia Couto

The Mozambican writer, Mia Couto, is one of the main exponents of the Portuguese language today. He is one of the main writers of the African continent and, also, one of the most translated. Known in Brazil for works such as O Fio das Missangas, Antes de Nascer o Mundo and Terra Sonâmbula, among many others, it produces a literature engaged with African culture and the struggle of the Mozambican people for survival. With 27 published works including poetry, short stories, romance and chronicles, awarded several prizes (among them the Camões 2013 award, considered the most important and prestigious prize of the Portuguese language), the author does not talk about a specific subject. On the contrary, he manages to make his work diversified by placing elements of his native land, such as the variant of the Portuguese language itself in Mozambique.

His literature is engaged with the culture of the African people and their struggle for survival. When searching for elements of tribal mythologies, legends and regional causes, it makes clear the existence of a Portuguese with multiple lexicons in his works, proving that the Portuguese language is in constant evolution, possessing a diversity of combinations not yet explored.

A thinker of alterity and contrasts and, at the same time, of celebration and stories, the writer confesses himself to be in love with Brazil and Brazilians. In this way, the speech should not have an official tone, averse to his personality. On the contrary, Mia Couto will tell his rich stories as the visitor that arrives just before lunch would: affectionate, attentive to the movements of the house and close to the sensibilities that bring the smells and the light of day. In his lectures, he explores the thresholds of human intellectual activity capable of forming, reflecting and remaining in a state of healthy restlessness: “If in Mozambique I live a reality so close to the Brazilian, the right question would not be why I like to visit Brazil so much. The real question would be different: why, coming to Brazil, do I become Brazil?

His first work, Raiz de Orvalho, was published in 1983, when he was almost 30 years old. He is the only African writer member of the Academia Brasileira de Letras (Brazilian Academy of Letters).

August 26th, 2014 – Miguel Nicolelis

The first speaker of the 2014 edition of Fronteiras do Pensamento is Miguel Ângelo Laporta Nicolelis, considered a few years ago the main candidate to be the first Brazilian winner of a Nobel Prize. One of the leading neuroscientists in the world, Nicolelis has already broken several barriers, one of them being the first Brazilian to feature in the cover of Scienceem 2009 when developing a surgical therapy that can be used for the treatment of Parkinson’s disease.

Nicolelis gained immense prominence in 2014 for coordinating the project that was presented during the opening of the 2014 FIFA World Cup when a person with special needs (tetraplegic) kicked off a symbolic kick-off at the São Paulo Arena (Itaquerão) with the aid of an exoskeleton. Now the challenge is to make the person make more complex movements. This research gave international prominence to Nicolelis. Already in 1999 the scientist managed to have a monkey move the arm of a robot with just the thought, through a chip implanted in the brain. Years later, the researcher also made monkeys be able to control the walk of robots. These were the first steps to create the “andar de novo” project, in which Nicolelis led a team of dozens of scientists in creating an exoskeleton.

Nicolelis is a physician and PHD, in addition to being a professor of Duke University’s “Anne W. Deane” Neuroscience Chair in the US, in the departments of Neurobiology, Biomedical Engineering and Psychology, and is the founder of Duke University’s Neuroengineering Center. He is also the founder and Scientific Director of the International Institute of Neuroscience Edmond and Lily Safra in Natal, Rio Grande do Norte. His research, which won many awards, has already been published in the scientific journals Nature, Science and Scientific American. His work has also been commented on in Newsweek, Time and Discover magazines.

Dr. Miguel’s research is recognized in the Massachusetts Institute of Technology (MIT) Review of Ten Best Emerging Technologies. He was named among the 50 technology leaders in the United States by Scientific American in 2004. Miguel is also a member of the French Academy of Science and the Brazilian Academy of Science and has authored more than 160 manuscripts, edited several books and special volumes of Scientific journals, and currently has three patents in the United States.

August, 27th, 2014 – Paul Bloom

On the second night of Fronteiras do Pensamento conferences is the Canadian psychologist Paul Bloom, considered one of the greatest theorists on learning, who’s going to speak. His research explores how people perceive the physical and social world. In this sense, it is easy to explain the desire to warm up during the cold, to feed when you are hungry and to reproduce. These are all evolutionary issues necessary for the survival of the species.

More difficult to explain, however, is the taste of humans for the arts, such as painting, architecture and music, and as difficult as it is to explain the different sensations of pleasure a person receives when confronted with two identical products, one of which is the original and a replica. For the user, having an original doll gives more pleasure than having a replica. Why, for example, having a work by Vincent Van Gogh or Leonardo Da Vinci can stop meaning anything at a time when the person who owns it finds that it is a replica? Where are the origins of this kind of human pleasure?

We can start from the point that it is always better to have an original than a copy because there will always be fewer originals than copies. But Paul Bloom sees more than that, that our sensations are related to our beliefs. An example is the taste of a food product that is related to what we think of it.

Currently, Paul Bloom is a professor of psychology at Yale and has several articles published in scientific journals such as Nature and Science, and has columns in several international newspapers.

Uma tarde no teatro

The theater is fundamental in the cultural formation of any people and helps in the development and education of the children, awakening the desire for knowledge. It informs through entertainment in a fun and enjoyable way. Therefore, the objective of this project is to offer, for children of the first years of elementary school, the opportunity to have this experience, thus collaborating for their development.

The project Uma tarde no teatro (one afternoon in the theater) has as main objective to allow the access of children of public schools of the great Florianópolis region to the experience of knowing the world of the theater. This experience will include three stages:

  1. The Children will be invited to watch a children’s play at the Ademir Rosa Theater;
  2. They will participate, after the presentation, of a conversation with the director, producers and actors and, finally;
  3. They will get to know the backstage of theatrical production.

There will be five sessions in the CIC theater during the children’s school hours, where they will be offered transportation from school to the theater and from there, back to school, t-shirts to identify the children and snack at the end of the tour. The project will serve 4 thousand children enrolled in public schools in the greater Florianópolis region, aged between 7 and 10 years.

Jurerê Jazz Festival 2014

Jurerê Jazz Festival has been consolidating itself as the music festival from Florianópolis. Democratic and comprehensive, it aims at achieving, through the presentations performed outdoors, the general public independent of social class. In its fourth edition, the festival aims at exchanging music between Camerata Florianópolis, under the regency of maestro Jeferson Della Rocca, and the musician, singer and composer Lenine. It will be the mix of sounds and effects from Lenine’s new work with the sound of the most important orchestras of the state of Santa Catarina.

The project aims at reaching approximately 2,000 people among lovers of good music, young audiences and adults in general. The event will be free and it will be located on Plataforma Zero, on Jurerê Internacional beach.

Virtual Museums

Virtual Museums is a project that unites technology, culture, art and education, idealized by the Cultural Marathon Institute and the Center for Reference in Innovative Technologies (CERTI) Foundation, through technological tools available in the Floripa Interativa space, an immersive interactive environment for activities linked to the digital culture, located in the Sapiens Parque innovation park, in Cachoeira Bom Jesus, north of Santa Catarina Island, in Florianópolis.

The project comprises a series of interventions carried out by an art educator and aims to stimulate and educate the public’s gaze through virtual contact with culture and art in general. Through a guided tour of world museums, available in the ingenious Google Art Project program, this art educator will lead children weekly from the city’s public schools on an art-themed journey. There will be 64 weekly visits for a one-year period of students from the municipal public network and a monthly view, for the same period, open to the general community, which will happen during the weekends.

New Headquarters

The construction of the new Softplan headquarters at Sapiens Parque reaffirms the company’s commitment to the economic development of the city of Florianópolis, where the company is based, and with the entire information technology ecosystem of the region. In an area of 435 hectares, in the north of Santa Catarina Island, Sapiens Parque is an area dedicated to innovation designed to promote the development of economic segments that are already vocations of Florianópolis, such as tourism, technology, the environment and specialized services.

Softplan invested R$ 38 million in the construction of the company’s new headquarters, which has a total constructed area of 28,000 m² in two volumes. The main concerns of the architectural project developed were the balance between work, leisure and sustainability. To make this a reality, the building provides for the capture and use of rainwater, the use of an intelligent system of shutters that controls the entrance of sunlight for maximum use and saving electricity. Additionally, pedestrian and bicycle circulation was prioritized to the detriment of automotive vehicles.

Grupo Solidário

Grupo Solidário was born on the initiative of volunteer collaborators of Softplan, who unite to promote social welfare actions, organizing charitable campaigns.

Softplan is one of the partners, and financially supports the campaigns, while volunteer employees gather and donate some of their free time to promote and organize charity campaigns and participate in nonprofit social projects. The promoted campaigns target the entities that help children and the elderly. Usually these campaigns occur on special dates such as during the winter clothing donation campaign and Christmas.

Among the main activities developed by Grupo Solidário are:

I – To encourage associativism based on the principles of solidarity aid;

II- To develop, promote and administer volunteer activities in kindergartens, orphanages, asylums, shelters or similar institutes;

III – To promote activities for the collection of donations to help philanthropic entities, which are considered suitable, thus considering those that provide philanthropic and humanitarian services, without any economic purpose, and which are in accordance with public agencies’ rulings and;

IV – To promote social and entertainment activities for people in need and among company employees.

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