With the division of operations, Softplan serves only the public sector and Starian enters the market with the proposal of building specialist ecosystems Florianópolis, June 2025 – The Group Softplan, one of the largest SaaS technology and digital transformation companies in Brazil, announces Starian. The new autonomous brand, which already has approximately 54% of the group's net revenue share, brings together, under its umbrella, all solutions dedicated to the Construction Industry, with the Ecosystem Sienge, in addition to Legal Intelligence, led by Projuris, and productivity and efficiency solutions, such as Checklist Fácil and Runrun.it. The Softplan is dedicated to the public sector with leading solutions in three strategic segments: Justice, Digital and Administrative Processes, and Infrastructure and Works. The strategy of dividing operations was announced in December 2024 and now, with the launch of Starian, the movement is consolidated. Marcio Santana, who takes over as CEO of Softplan, highlights that the operation is guided by the delivery of technology aligned with the reality of each client, with a focus on long-term impact. “We are consolidating the structure by segments and evolving the portfolio, with artificial intelligence and data at the center. In addition, the focus is on increasing performance gains and revenue growth, especially in municipalities, with an integrated solutions platform and an internationalization strategy.” The new operation of Softplan aims to exceed 800 public institutions served by 2025. The separation of operations aims to boost both businesses. Ionan Fernandes, CEO of Starian, explains that the brand was born with a large-scale operation and enormous growth potential. “With the experience and credibility accumulated over more than 34 years and a business thesis oriented towards specialization, our focus is to build specialist ecosystems in each of the verticals in which we operate, accelerated by artificial intelligence so that we can continue doing what has always been our main guideline: putting the customer at the center”, says Ionan. By the end of 2025, Starian expects to reach 20 thousand customers. Separation of operations The creation of the new operation had already been discussed within the Group Softplan, given the need to separate the two areas — Public and Private Sector — due to the distinct natures and demands of each market. Operations for the private sector are offered as SaaS (Software as a Service), which require agile sales processes, support for thousands of customers by the support team, dispersed customer bases and a scalable business model, with recurring revenue. In the public sector, the highlight is robustness and predictability, with service levels strongly linked to the software. These are long-term contracts, which require a high degree of customization, extensive sales cycles and great concern with compliance and compliance with specific legislation. Operation focused on the private sector Starian is already starting its operations working with leading solutions in three sectors. The first will be dedicated to the Construction Industry, with the Ecosystem Sienge as the basis. With robust solutions that integrate the end-to-end chain, it brings more than 34 years of market experience. Cristiano Gregorius takes over as Executive Director of Starian Indústria da Construção and leads the operation that already serves more than 9 thousand clients. In the Legal Intelligence vertical, Projuris is the platform that connects the other solutions, offering technology, automation and data for legal management. The operation will be led by Sidney Falcão, who serves as Executive Director of Starian Inteligência Legal. The Operational Efficiency solutions, which include the products Checklist Fácil and Runrun.it, focus on boosting productivity, standardization and intelligent process management in any type of company. Marcelo Ferreira is the Executive Director of Starian Operational Efficiency. Starian's business thesis is based on the model built at the former Construction Industry Unit of Softplan, which has the Sienge in the center, and creates complete ecosystems, with complementary products and integrated management. The strategy is to replicate the model and consolidate the ecosystems that are being developed in the other verticals. In addition, inorganic growth continues to be a fundamental part of the expansion of the operation. To lead this front, with a focus on M&A, Starian has Alex Anton as Chief Strategy Officer. “The verticals expand our market potential in the future, including the possibility of operating in new business fronts”, highlights Starian CEO, Ionan Fernandes. About Starian Starian is a group that brings together SaaS (Software as a Service) solutions specialized in the areas of Construction Industry, Legal Intelligence and Productivity and Efficiency. Using control point software as an enabler and growth driver for new business lines, it is focused on creating complete ecosystems for the segments in which it operates. With a trajectory of over 34 years in the private market, it has over 1,5 employees and intends to serve 20 customers in 2025. About Starian Softplan
We are focused on digital transformation, with a clear objective: to develop software by finding intelligent solutions for the Infrastructure and Public Works, Digital Processes and Justice segments, bringing technology and integration to all areas of the Public Sector. We are a trusted advisor in technology for the sector, with a solid track record in reliability, compliance and reputation. For more information: starian@vcrp.com.br
softplan@vcrp.com.br