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Change seeks to expand specialization and strengthen focus on customers with dedicated leadership Florianópolis, December 2024 - The Group Softplan, one of the largest SaaS technology and digital transformation companies in Brazil, announces a strategic transition in its operations. Starting in 2025, the company will be structured into two autonomous operations, each focused on serving specific markets in an even more specialized way. The operation dedicated to the Private Market segment will bring together the verticals Softplan Construction Industry, Softplan Legal Intelligence and Softplan Operational Efficiency. The operation aimed at the Public Sector will consolidate the company's performance. Softplan in the market for technological solutions that transform public management in Brazil. With over 34 years of experience in these segments, the movement represents a milestone in the history of the Group Softplan and reflects the company's commitment to deepening its specialization, enhancing its operations and strengthening its proximity to customers. For Eduardo Smith, CEO of the Group Softplan, the transition is a unique opportunity to expand the company's impact. "The creation of these autonomous operations allows us to focus even more on each sector of activity and, at the same time, ensure that we continue to put our customers at the center of our decisions. This is an important step in building an even more relevant future for the Group. Softplan.", highlights The new operations will have experienced and dedicated leadership. Ionan Fernandes, current executive director of Softplan Construction Industry, will assume the position of CEO of the Private Market operation. He highlights the great potential of this change for the technology market: "The segmentation of the operation will allow us to further enhance our ability to offer depth, innovation and scalability to the markets we serve. We are ready to expand our impact in the SaaS vertical segments, combining cutting-edge technology and specialization with a strategic focus on results", he explains. The operation focused on the public sector will have Márcio Santana as CEO; he is the current executive director of Softplan Public Sector. For him, the new operating model will allow for an even more assertive approach to the needs of this market. "The public sector demands solutions that go beyond technology. It involves a deep understanding of operational complexities and transformation demands. We are prepared to continue delivering solutions that directly impact the quality of public services in Brazil." Eduardo Smith returns to the Group's board Softplan  After the transition period, which will take place in the first half of 2025, Eduardo Smith will return to the Group's board of directors Softplan, a position he held between 2017 and 2021. He will join founding partners Moacir Marafon, Ilson Stabile and Carlos Augusto de Matos, as well as Kátia Costa, Chairman of the Board, and Carolina Strobel. "This transition marks a new chapter in our trajectory. I am confident that this structuring will further strengthen the legacy of Softplan, allowing each operation to expand its impact in a sustainable and strategic way", says Smith. This movement aims to enhance the results achieved in recent years. Since 2020, the Group Softplan acquired 12 companies and expects to close 2024 with net revenue of R$803 million, achieving a CAGR of 27% in the period between 2020 and 2024.

Santa Catarina-based company makes new acquisition and reinforces inorganic growth strategy to expand its portfolio of solutions for customers. Florianópolis, October 2024 - The Group Softplan, one of the largest SaaS and digital transformation companies in Brazil, has completed the full acquisition of Runrun.it, a Brazilian process and task automation platform for teams. The new move by the Santa Catarina-based company complements the vertical's portfolio Softplan Operational Efficiency that works to promote more effective and automated flows for its customers and operations. With the acquisition of Runrun.it, the Group Softplan has already completed 12 M&As since its founding. The inorganic growth strategy was intensified from 2020 onwards, a period in which 10 of these were carried out. For Eduardo Smith, CEO of the Group Softplan, the portfolio growth is driven by strategic criteria: product complementarity, impact on customer demands, synergy between leaders and speed in technological development. “In our operation, the customer is central to all decisions. During negotiations, we evaluate the impact of each acquisition on the daily lives of users and how our software can be integrated, generating a more efficient flow. Connecting with companies that share our culture and strategic vision is fundamental in this process”, he emphasizes. The Group’s Operational Efficiency vertical Softplan is led by Checklist Fácil, auditing and process standardization software for various operations, areas and segments. The acquisition of Runrun.it reinforces the vision of complementarity, strengthening the presence of the Group's solutions Softplan at multiple stages of our customers’ routines. “The arrival of Runrun.it in our operations represents a significant advance in our strategy of offering solutions that promote operational efficiency. The combination of Checklist Fácil with Runrun.it we not only optimize process management, but also provide our customers with tools that facilitate task automation and collaboration between teams. This integration is essential to meet the growing demands of the market and ensure that our customers have access to solutions that truly add value to their operations”, highlights Rafael Zambelli, CEO of the Group Softplan for Operational Efficiency. The vertical projects net revenue of R$93M for 2024, with a CAGR (Compound Annual Growth Rate) of over 35% between 2022 and 2024. With the acquisition of Runrun.it, this compound annual growth rate rises to 45%, further reinforcing our commitment to solid results and accelerated growth. Runrun.it is a fully Brazilian operation that was launched in 2013, with the main objective of being a workflow management software for teams of medium and large companies. It currently has over 1.200 clients, including Cacau Show, Bradesco, Porto Seguro, DHL, among others. Founded by a group of three entrepreneurs who believed in the digital market since the early 2000s, the company sees this stage as another step in its history. For Antônio Carlos Soares, CEO and founder of Runrun.it, the negotiations with the Group Softplan show the alignment of market vision, organizational culture and strategic vision between both sides. “Since the first conversations, the connection between three relevant points stood out: the desire for a real impact on the customers’ routine, respect for people and what we call intellectual honesty, which reflects the sharing of information in an empathetic and complete way. These three pillars appeared in the vision of both sides, which strengthened the naturalness of the movement”, he reinforces.  

New issue highlights the Company's significant evolution in recent years The Group Softplan, one of the largest SaaS and digital transformation companies in the country, has concluded the raising of R$250 million in non-convertible debentures, with a total term of 5 years and remuneration equivalent to CDI + 1,60% per year. The new issue, which represented a significant reduction in the raising cost for the Softplan, was also led exclusively by Banco Bradesco BBI, which had already assumed the position of Lead Coordinator in 2022, when the Santa Catarina-based company raised R$130 million in its 1st debenture issuance. The main objective of this movement is to continue the company's growth, including the expansion of its inorganic growth, through acquisitions of new companies. Since 2020, the Group Softplan has already completed the acquisition of more than 09 companies to expand the portfolio of its four business units: Softplan Construction Industry, Softplan Legal Intelligence, Softplan Operational Efficiency and Softplan Public Sector. For Eduardo Smith, CEO of the Group Softplan, this strategy has proven to be efficient and positive for the health of the operation, making a new round of fundraising a natural path. “With the new fundraising, we will continue to expand our operations in key markets, investing in the verticalization of our services and expanding the offer of solutions to generate even more value for our customers. This strategy generates a virtuous cycle of greater satisfaction for our customers that further accelerates our growth,” he reinforces. In 2023, the Santa Catarina-based company, with over 33 years of operation, achieved a growth of 23%, surpassing a net revenue amount of R$ 653 million. With a good part of 2024 already completed, the Group Softplan expects to close the current year maintaining its accelerated growth rate of 23%, surpassing the R$803 million mark in net revenue. "This fundraising confirms our financial solidity, reinforces our cash position to continue with our acquisition plan in a sustainable manner and highlights the confidence that the capital market has in our evolution trajectory. We remain focused on investing in companies that complement our offer of technological solutions, always maintaining solid financial governance", concludes André Tavares, CFO of the Group Softplan. 

A Softplan has just made its 11th acquisition, with the aim of further consolidating its portfolio and remaining one of the largest SaaS and digital transformation business ecosystems in the country. The company acquired Deep Legal, a digital platform focused on legal intelligence, with the capacity to monitor and analyze data and information. The Group's new company Softplan operates in the legal and financial sector of the country's major litigants and offers more opportunities for success in civil and labor processes through the development of data-driven solutions, helping to boost the strategy of the Legal Tech vertical and strengthen the SaaS ecosystem. With this movement, the Group Softplan intends to expand its strength in the legal sector, making this vertical more robust and complete for its clients. Check out more details in the exclusive article with CEO Eduardo Smith

A Softplan was recognized with the Top Marketing and Sales Award, in the “Technology” category, for the case of Construsummit 2023 – the largest management and technology event focused on the construction industry held in September, in Florianópolis. Organized by the Association of Sales and Marketing Directors of Brazil (ADVB/SC), the award recognizes companies from Santa Catarina for cases and innovative marketing strategies with positive sales results. This year, the 37th edition of the award featured 16 winning projects, distributed in the retail, technology, services, communication, industry and micro and small enterprises (MSE) categories. “It is very gratifying to receive this recognition from an entity like ADVB/SC, as Construsummit is an event created by all employees of the Softplan and having this as one of our results demonstrates the size of our commitment and our impact on the construction industry”, says Ionan Executive Director of Softplan for the Construction Industry. Carried out by solutions Sienge, Construmarket, CV CRM, Prevision, Refera, Collaboration and eCustos, the fifth edition of Construsummit was attended by around 1.500 people from all regions of Brazil, including 700 C-Levels, as well as managers and representatives of the main entities in the sector. “In the two-day event, we promoted the largest networking network between civil construction agents ever created, resulting in more than 2,2 potential new business opportunities between group companies and members of the ecosystem”, highlights the executive. A Softplan announced that the next edition of the event is already confirmed for September 2024, with the expectation of receiving 2 thousand participants. To follow more details about Construsummit 2024, visit the official website.

André Tavares de Andrade has over 15 years of experience in the area and, before assuming his new position, as the company's new Chief Financial Officer (CFO), he was financial vice-president of Anima Educação, leading the areas of treasury, controllership and investor relations. One of the factors that attracted the new CFO to the Group Softplan it was a growth and transformation project, with a strong role in the technology sector in Latin America. “It is a solid, long-standing company with a high reputation that seeks to take a new leap in terms of growth and continuous evolution in governance, combined with the founders’ vision of perpetuating the company and tireless innovation”, highlighted the executive. See the full report on Pipeline here.